I am an overnight radio addict and always listen to the Salem Radio Network. Salem is a syndicate of radio stations providing affiliates with conservative programming including Larry Elder, Hugh Hewitt, Mike Gallagher, Charlie Kirk , Sebastian Gorka, Dennis Prager, and Erik Metaxas.
Lately I can’t help but notice a flood of ads on Salem’s stations from leftist corporate sponsors such as Coca-Cola, Facebook, AT&T, Nissan and others. These overnight ad spots used to be filled with PSAs (public service advertisements) which radio stations provide free of charge to fill unsold segments. There is almost no room for PSAs now; in fact, I heard three Coke ads in a row last night.
Obviously these sponsors are desperately feeling the pinch of the conservative boycott! They are spending big money trying to win us and our dollars back. And in doing so, they show how out-of-touch with reality they really are. The Coca-Cola ads are pathetically infantile, and are not the ads you hear on other media. The ads targeted for us sound right out of the 1950s, using one- or two-syllable words and simplistic, non-threatening messages like “it’s a nice weekend for a barbecue, don’t forget to stop by the store and buy some Coca-Cola”. They are clearly targeting Trump voters and following the script that says we are a bunch of uneducated, Nascar and barbecue simpletons clinging to our guns and bibles.
The Facebook ads run in the same lane, defending section 230 of the Communications Decency Act that protects them from liability for censoring and manipulating content. Their ads also use simple language and are read very slowly, because you know we are “slow learners”. They condescendingly instruct us about the danger in breaking up their monopoly. Conservatives know that Mark Zuckerberg will stop at nothing to empower the far-left radical agenda that his Democrat buddies pursue, including controlling elections and destroying truth.
At first I was angry at Salem for taking these ads, and wondered if they ticked off other loyal conservative listeners like me. But then I realized: hey! the good guys are taking money from the bad guys! And I’m just fine with that, because Trump supporters are not going to be sweet-talked into stopping on the way home from work to load the station wagon with Coca-Cola.
Tom Balek – Rockin’ On the Right Side
You’re just a Coca-Cola cowboy
You got an Eastwood smile, and Robert Redford hair
But you walked across my heart like it was Texas
And you taught me how to say I just don’t care